D-Link Urges Retailers To Harness Omni-Channel Opportunities

Networking Vendor Wants Retail Partners to Unlock Opportunities By Enhancing Omni-Channel Experiences to Customers 

  

Dubai, THE UAE, June 4, 2018 — 

D-Link Corporation, a global leader in connectivity solutions for small, medium and large enterprise business networking, is urging its retail partners in the Middle East and Africa (MEA) to exploit omni-channel opportunities that enhance customer experiences.

 

According to the vendor that makes solutions in the IP Surveillance, Wireless, Switching, Storage, Security, Cloud, VoIP, Print Servers, Structured Cabling, Digital Home, 3G/4G Routers, Power over Ethernet Kit, Powerline, KVM, Structured Cabling and Digital home offerings, the call comes as the company is preparing to grow and cement its retail offerings to retailers across the region.

 

Sakkeer Hussain, Director - Sales and Marketing, D-Link Middle East and Africa (MEA), said the power retail sector in the region and especially in the UAE and lower Gulf countries has become well organised. "From inventory management to ordering, promotions to pricing and customer management to customer servicing they are now excelling on all fronts," he said. "These are all good indicators that the retail channel has strengthened its foundations for the long run.

 

Hussain said despite the tough business climate prevailing currently, retailers have continued to innovate amidst these challenges. "That's why we are encouraging them to continue innovating especially around omni-channels," he said. "IT hardware has for some time now become a commodity and as a result not much margins can be made on certain products hence the need for retailers to explore ways on how they can add value, offer services or enhance customer experiences that increase footfall."

 

He said analyst reports indicate that the traditional channel accounts for between 5% to 8% of all consumer electronics business and the rest is through bricks and mortar retailers and the various forms of online shops. 

 

However, added Hussain, this does not mean that the threat of e-tailers and online shops on bricks and mortar does not exist. "Most bricks and mortar retailers have already initiated their own e-commerce sites and are preparing themselves for when the channel hits optimum capacity," he said. "In fact, most are already offering or have embraced omni-channel strategies something that we encourage and support at D-Link. I believe retailers should offer their customers both online and offline experiences as they bid to attract more footfall and increase their sales.

 

Hussain explained that D-Link has been very consistent in all the alliances it enjoys with all its retail partners. "After serving the MEA market for over 20 years, we enjoy very fruitful partnerships with all our partners in retail and the traditional reseller channel," he said.

 

Looking ahead, Hussain pointed out that D-Link will continue to engage with retailers to ensure they are assisted with everything they need to succeed in the market. "We are in a position to speedily attend to our retailers and traditional dealer channel," he said. "We have remained focused on ensuring our retail business remains buoyant and that's largely due to the high broadband penetration rates in the Middle East, especially in GCC countries and this goes hand-in-hand with our networking products."

 

 

 

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About D-Link

D-Link is the global leader in connectivity for home, small business, mid- to large-sized enterprise environments, and service providers. An award-winning designer, developer and manufacturer, D-Link implements and supports unified network solutions that integrate capabilities in switching, wireless, broadband, storage, IP Surveillance, and cloud-based network management. 

 

For more information visit www.dlinkmea.com or connect with D-Link on Facebook (www.facebook.com/dlinkmea). D-Link Middle East & Africa Headquarters is located in Dubai, the UAE, Jebel Ali Free Zone South, P. O. Box 18224, Tel.: +971 4 880 9022, Fax: +971 4 880 9066. For general inquiries, contact: info.me@dlinkmea.com. 

 

 

 

 

 

Press Contact:

Nicole Maria Meier

Marketing

D-Link Middle East & Africa

Jebel Ali Free Zone - South

PO Box: 18224

Tel: +971 - 4 - 880 9022

Fax: +971 - 4 - 880 9066

 

E-Mail: nmeier@dlinkmea.com

www: www.dlinkmea.com

Facebook: www.facebook.com/dlinkmea